5 Habits of Effective Athletic Programs

Posted: September 25, 2011 by Winito Inc. in Tips & Advise

Why are some athletic programs more effective than others? Here are 5 habits that need to be ingrained in your athletic program to ensure that you build a well-oiled athletic machine.

  1. Practice and Discipline
  2. Long Term Outlook and Goals
  3. Community Engagement
  4. Fundraising
  5. Recruiting

Practice and Discipline
These are the foundation of consistency in your athletic program. Practice and discipline should focus equally on physical skills and stretching, mental strength and fortitude and ethical conduct.

Long Term Outlook
Every team member should know the long-term goals of your program. Not just the goals for this season, but the goals 5 and 10 years from now. It is important to start inspiring the current generation of athletes to stay engaged and to give back to the program. Their contribution doesn’t stop after being a player.

Community Involvement
A small athletic program depends on community involvement. If you need a lesson from the big leagues, see the movie 61 which tells the story of Roger Maris and Mickey Mantle. The lesson is that each and every player should be cultivating a following because winning alone isn’t enough. Teaching them to be engaging individuals will help your program and help your athletes forever in their personal lives as well as their careers.

If you do 1-3 well, fundraising will be a lot easier because your athletes will be disciplined, will understand the long term goals and will feel compelled to engage their own network of friends. Fundraising will be easier because people will care care about your athletes. If you get them engaged in attending your games, it will feel less awekward to ask them for money down the road. For those who do donate, a nice automated email with score updates will be a pleasant reminder of the donation they made. Nobody likes the “take the money and run” strategy. Remember that you want to cultivate these donors to contribute regularly to ensure that your athletic program is able to run smoothly. So getting your extended community engaged sooner and engaged often will make your fundraising endeavors much easier.

While some athletic directors and coaches do not put college athlete recruiting high on their list of activities, it is crucial for many reasons. Building an athletic program whose athletes go on to successful careers in college will attract potential incoming athletes as well. For those athletes in whom you invest the recruiting time, they will be more likely to stay engaged long after they see success. So getting college recruiters out to see your athletes, having a great website with relevant stats and highlights and going the extra mile for those college recommendation letters will make all the difference in the future success of your athletic program.

Good luck this season and be sure to reach out with feedback, comments and tips for running a successful athletic program.


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